Supplying valuable, useable, pertinent content is critical to ranking high on search engines. Namely, Google puts a lot of stock into articles and blogs that are relevant, accurate, and unique. However, your followers, customers, or client base also want content that is useful to them and it is not easy or expedient to create an entire e-book (or report, article, etc.) completely on your own.
One solution to this quandary is to use Private Label Rights – these are books, reports, articles and the like that allow you to change and modify the content at will. You can take a PLR (short for Private Label Rights) ebook and change is so that it speaks and pertains uniquely to your target audience.
Private Label Rights are generally inexpensive to buy – people who sell them realize if they oversell the PLRs their value will go down, so usually only a certain number of books are sold and once that target is achieved that particular PLR is no longer for sale. Buying PLRs in bulk is definitely the cheapest way to purchase them, but even if you buy individual books very selectively the price shouldn’t be very high at all.
PLRs come with varied stipulations (and sometimes with no stipulations) so it’s important to read the terms completely. For example, some PLRs allow you to claim authorship of the material, while others don’t let you take the credit that far. All allow you to make changes, but some PLR distributors require that you don’t remove their links they added to the PLR. Some allow you to use the PLR as website content, while others only allow it to be used as an ebook or software. The restrictions are in place to keep the value of the PLR up because if it becomes too prevalent, too accessible, the value plummets and you, who have purchased the PLR with your hard earned money, DON’T want that to happen.
Once you have purchased some PLR material, you can get to work rewriting it. Of course, you can leave the material as is, but tailoring it usually helps more than it hurts your cause; to reiterate, people want unique and useable content specific to them! If your PLR is in a .pdf file, you may need a .pdf editor to make the necessary changes. Simply Googling something to the extent of “.pdf editor” or “how to change pdf” will bring up a list of software you can use. If your PLR is not in a .pdf file, use the basic tools (such as Microsoft Word or its equivalent) to make your changes.
Once your PLR material is as you want it to be, it’s time to put it to work. Strangely, many people make it up to this step and neglect to follow through to the finish! Don’t let yourself be part of that statistic. After all, none of this is hard, it just takes dedication to see it all the way through.
There are several ways to use your PLR material, and you can do all of them, none of them, research for more ideas, or make up your own course of action. It really depends on your goals and your personal working style.
One popular method is to sell your PLR as an ebook. You can make a webpage or blog posting touting its worth, or you can put it on e-publishing platforms such as Amazon Kindle. You can bundle several ebooks together and sell this collection on webpages or Kindle too.
Some marketers use ebooks as “thank-you” gifts. If they receive a new follower on twitter they may send them a link to their (free) ebook; if someone adds themselves to their mailing list a marketer may immediately send them some free ebooks in gratitude. Although you aren’t making money off the ebook per se, you are building stronger client relations and customer loyalty which will turn into profits.
In a similar vein, some marketers use ebooks as prizes or rewards. If a marketer starts a competition, the prize could be a whole collection of free ebooks to the winner. This helps get your followers to take it upon themselves to spread the word about your product or company, which will generate more sales (if that is your ultimate goal). It’s very effective, and if your PLR collection is high quality, it will be highly sought after.
No matter what route you take, remember that you can add your own affiliate links into the material! By adding these precious links you are increasing the odds of making sales from the PLRs.
Although it may seem daunting at first, the process is ultimately find your PLRs, read the terms, change what’s necessary, and sell/give them away via various channels. Remember, with a little creativity and tweaking, your cheap PLR can become a consistent moneymaker!
