Saturday, May 22nd, 2010 at
1:52 pm
Internet privacy is an increasing concern (ex: the recent Facebook privacy settings fiasco) and Google has just released a beta feature that uses SSL to allow “end-to-end encrypted search solutions”. SSL is an abbreviation for Secure Sockets Layer, and this is the same protocol used to keep sensitive internet and data transfers protected. Google is beta testing this feature under the pretense that if a person searches using the SSL feature, it will help to keep their searches private.
A couple of points need clarification here: first and foremost, if you use the new SSL enabled search, Google will still collect your data just like it does in its current version (and has been for years). The difference is your search information will be encrypted so that third parties (employers, Internet Service Providers, hackers, etc.) can’t get access to your search information; so even though your search becomes protected it certainly is not anonymous. This is an important distinction. Your searches will be just “private” between you and Google.
Furthermore, even though SSL will prevent third parties from knowing what precise search term you typed in, third parties could still see what websites you visited and could thus come up with a reasonable guess concerning your encrypted search term. For example, I could type in a mysterious encrypted search term and this could be my results page:

Search Results Page Using SSL
If I clicked on any of those websites I would no longer be in encrypted search mode and a third party could gather information about my visit. It wouldn’t be difficult to accurately deduct what my mystery search term was…

Miami Dolphins
Google’s new SSL feature is also only available for its web searches, although Google claims they are working on ways to encompass all of its features (images, maps, etc). Google also says its searches in SSL are slower due to the encryption process (although it’s barely noticeable on my computer) and that it’s working to improve the speed.
Google’s SSL is not a default feature. It is in beta testing, however, and you can try this new feature now. It’s incredibly simple.
Google’s url is:

Normal Google url
If you want to search using SSL, you need to add an “s” behind the http:

Google Search with SSL Feature Enabled
You can then search in encrypted search mode.
My computer hasn’t experienced any issues using the SSL feature, but apparently some computers may display error messages. If you receive an error message, or if you want to learn more about SSL feature, read Google’s official blog post.