Broad Search Count vs. Exact Search Count

A common question we receive concerns the origin of our search count statistics. It is no secret that Micro Niche Finder pulls its search count directly from the Google Adwords External Tool, and yet, many people find “discrepancies” between the figures Google Adwords External Tool gives and the figures Micro Niche Finder Search Count gives. A quick example will illustrate how these “differences” come to be.

Let’s go on to Micro Niche Finder and search the term “Dog Collars”. When the Search Count is clicked on for this term, the search count number is 90,500.

 

Now go to Google’s External Tool and type in “Dog Collars” again. This search reveals that this terms search count number is 368,000. Whoa! What a big difference, right?

Actually, no - there isn’t a difference at all here. Here’s the reason these two numbers seem superficially different: Google External Tool defaults to a broad search count while Micro Niche Finder defaults to an exact search count. Micro Niche Finder defaults to the exact search count because it gives a more precise, relevant, and useful answer than a broad search count does.

Now, even though Micro Niche Finder defaults to exact search count, you can change the settings to broad search count. Directly above the “Phrase” column, you should see three smaller and clickable texts titled “broad”, “exact” and “phrase”. The “exact” should already be clicked on since it is the default, but if you click on “broad” (immediately to the left of it) your search count result will change.

Click on Broad Search and….

…viola! The new search number for “Dog Collars” is 368,000. Doesn’t that number seem awfully familiar?

So there you have it - the two “different” numbers are actually not different after all. Micro Niche Finder simply makes it much easier for you to find potential niches by automatically offering you the search results in the exact search count as opposed to a broad search count.

Tagged with: broad search count • exact search count • google • micro niche finder

Filed under: General • Internet/ Beta • Search Results

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