How to Pick a Domain in a Niche Market

Monday, June 1st, 2009 at 3:38 pm

Picking a domain name an important aspect of niche success. While perhaps not the MOST important aspect to a successful and profitable website, it is generally the first thing a web surfer sees and we all know the importance of first impressions!

For a brief and effective guideline concerning picking the right domain name, John Jonas has written a terrific blog posting called My Guidelines For Picking A Domain In A Niche Market . In a very succinct and easy to follow manner he details domain-selecting strategies that work for him.

It should be noted however, of one more hint he does not explain in his strategy. It seems trivial until you realize the possible inadvertent consequences, but suppose you had a website and niche focused on coffee – the domain name coffeesecretsexposed.com will be read as a very different website by search engines. Search engines will look at that domain name and they will see it as coffeesecret-s-e-x-posed.com . What you thought was an innocent and optimized domain name about the secrets of coffee will be interpreted as an “adult” website and will not be found in general searches, and your profit potential will not be reached. So in addition to the excellent advice given in the blog, be mindful of how the words blend together!

Special thanks to John Jonas at www.jonasblog.com