If you want a comprehensive understanding of how Micro Niche Finder works, read through more of the blog postings on this website. However, the following list is a condensed version of the guideline to help you pick a niche!

Market Guidelines:

1.) Exact Search Count:  2000+

2.) Exact Phrase Match <= 30,000

3.) SOC color not red.

4.) If it’s related to a consumer product that can be purchased:
     OCI > 50%

Once again, the best way to use Micro Niche Finder to your advantage is to truly understand how it works and how its features utilize information. This type of information is found throughout this blog, but the list above should definitely help!

A common question we receive concerns the origin of our search count statistics. It is no secret that Micro Niche Finder pulls its search count directly from the Google Adwords External Tool, and yet, many people find “discrepancies” between the figures Google Adwords External Tool gives and the figures Micro Niche Finder Search Count gives. A quick example will illustrate how these “differences” come to be.

Let’s go on to Micro Niche Finder and search the term “Dog Collars”. When the Search Count is clicked on for this term, the search count number is 90,500.

Now go to Google’s External Tool and type in “Dog Collars” again. This search reveals that this terms search count number is 368,000. Whoa! What a big difference, right?

Actually, no – there isn’t a difference at all here. Here’s the reason these two numbers seem superficially different: Google External Tool defaults to a broad search count while Micro Niche Finder defaults to an exact search count. Micro Niche Finder defaults to the exact search count because it gives a more precise, relevant, and useful answer than a broad search count does.

Now, even though Micro Niche Finder defaults to exact search count, you can change the settings to broad search count. Directly above the “Phrase” column, you should see three smaller and clickable texts titled “broad”, “exact” and “phrase”. The “exact” should already be clicked on since it is the default, but if you click on “broad” (immediately to the left of it) your search count result will change.

Click on Broad Search and….

…viola! The new search number for “Dog Collars” is 368,000. Doesn’t that number seem awfully familiar?

So there you have it – the two “different” numbers are actually not different after all. Micro Niche Finder simply makes it much easier for you to find potential niches by automatically offering you the search results in the exact search count as opposed to a broad search count.