Tomorrow (August 4th) we are hosting a FREE webinar with Brian Rose called “Get On Google’s First Page Anytime You Want“. This is a particularly special webinar and we are expecting all the available spots to be taken. If you want to learn how to get on the FIRST page of Google, for ANY keyword, ANY time you want, you need to register RIGHT NOW.

If you can get on this webinar (register sooner rather than later – *hint hint*) you’ll learn:
* A secret technique (unknown even to many “gurus”) that will give you a top spot in Google quicker than anything else you could ever do!  You’ll have the power to pick ANY keyword and rank for that keyword, on the first page of Google, in about 20 minutes (sometimes more, sometimes less).

* How to use a short article to review a Clickbank product, then BAM: list that article on Google’s first page and watch the commissions come rolling in.

* How to skip the “normal” SEO process and still get REAL results

* Where to find free article content you can legally copy and paste to populate your site quickly!  You will not want to do this long term, but it’s necessary to “load” your site with a certain type of content for reason’s we’ll explain later…

* Leverage new hoards of traffic by putting Adsense or other ads on your site.  (Might as well…that traffic is looking for somewhere to go…so get paid for sending them there!) 

* How to get paid by other envious marketers to use your site so their article gets a first-page position!

As you can see, this webinar could be a real game changer for you….

The essential details are as follows:
Date: Wednesday August 4th 2010
Time: 7:00 PM EDT
Sign Up Page: http://www.snip2.com/re/brbl
System Requirements: For PC-based attendees: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista. For Macintosh®-based attendees: Mac OS® X 10.4 (Tiger®) or newer.

The price: FREE! But just to reiterate, don’t wait to reserve your spot or you may not get to join the webinar. Register now and get on the webinar about 20 minutes before it starts just to be safe (plus you’ll be able to join the webinar preshow)!

Click this link NOW to reserve your spot: http://www.snip2.com/re/brbl  and we look forward to seeing you there!

P.S – If you need a time converter to determine what time this webinar starts in your local time, use http://www.snip2.com/re/timezone

Internet privacy is an increasing concern (ex: the recent Facebook privacy settings fiasco) and Google has just released a beta feature that uses SSL to allow “end-to-end encrypted search solutions”. SSL is an abbreviation for Secure Sockets Layer, and this is the same protocol used to keep sensitive internet and data transfers protected. Google is beta testing this feature under the pretense that if a person searches using the SSL feature, it will help to keep their searches private.

A couple of points need clarification here: first and foremost, if you use the new SSL enabled search, Google will still collect your data just like it does in its current version (and has been for years). The difference is your search information will be encrypted so that third parties (employers, Internet Service Providers, hackers, etc.) can’t get access to your search information; so even though your search becomes protected it certainly is not anonymous. This is an important distinction. Your searches will be just “private” between you and Google. 

Furthermore, even though SSL will prevent third parties from knowing what precise search term you typed in, third parties could still see what websites you visited and could thus come up with a reasonable guess concerning your encrypted search term. For example, I could type in a mysterious encrypted search term and this could be my results page:

Search Results Page Using SSL

If I clicked on any of those websites I would no longer be in encrypted search mode and a third party could gather information about my visit. It wouldn’t be difficult to accurately deduct what my mystery search term was…

Miami Dolphins

Google’s new SSL feature is also only available for its web searches, although Google claims they are working on ways to encompass all of its features (images, maps, etc). Google also says its searches in SSL are slower due to the encryption process (although it’s barely noticeable on my computer) and that it’s working to improve the speed.

Google’s SSL is not a default feature. It is in beta testing, however, and you can try this new feature now. It’s incredibly simple.

Google’s url is:

Normal Google url

 If you want to search using SSL, you need to add an “s” behind the http:

Google Search with SSL Feature Enabled

You can then search in encrypted search mode.

My computer hasn’t experienced any issues using the SSL feature, but apparently some computers may display error messages. If you receive an error message, or if you want to learn more about SSL feature, read Google’s official blog post.

Google recently announced that it is now factoring in site speed to its super important search ranking algorithm. This is not a wholly unexpected announcement since Google is in the business of delivering fast and accurate results to queries; as most of us know from personal experience, nothing puts a damper on a searchers mood than a page that takes seemingly eons to load.

Indeed, we have become so accustomed to fast results that slowness has become exaggerated and frustrating – so much so that tests have proven that people will abandon a slow-loading page in favor of another page that loads quicker. Google realizes that this is a reality and has calculated it into its algorithm, so now site speed is an issue for SEO.

Although site speed is now part of the equation, it’s not the most major aspect of successful SEO. Page relevance, backlinks, and such are still more important but site speed could be the difference between being ranked on the first page of search results or being stuck on the second page of search results.

To learn more about Google’s new approach to site speed read this official Google blog post. They also include various free tools that you can use to analyze the speed of your own website!

Originally a social-networking site that started in a Harvard dorm room, Facebook’s popularity spread throughout universities and colleges throughout North America. Whereas it was originally available only to college students, Facebook became so popular that it eventually allowed non-college students to join. As of writing this blog post, there are approximately 400 million people in the world that have a Facebook account – and the numbers keep growing (225 million of those 400 million are from last year alone). The astounding, nay, meteoric rise of Facebook has interesting implications for internet marketers.

An increasing amount of people now peruse the internet based either on their friend’s recommendations or their friends recent activities, ushering in a new way of social media optimization called “friend-casting”. The principles behind friend-casting are simple and to explain the process I will use a recent and personal example.

I was on facebook perhaps two weeks ago when a friend whom I know and trust recommended checking out a website with the tagline “putting this in the nursery” (she’s having a baby soon). It was a link to a website that sold wall stickers – adorable ones for children, might I add – and since I have a family member who recently announced that she’s pregnant (good thing they don’t live by each other or I’d have to question the drinking water) and I had a flash of inspiration. Voila! I have found the perfect gift for the inevitable baby shower! This website made a sale (I bought ’Woodland Animals’ wall stickers, in case you were wondering) because my friend posted a link on facebook.

Friend + Link + Facebook = Social Media Optimization (via “friend-casting”)

Think of your own facebook experiences. How often have you clicked on links your friends recommended? How many times have you posted a link, photo, or a video and had someone “like” it, let alone comment on it? How frequently have you commented or “liked” something one of your friends posted? This is friend-casting, and it’s powerful. Friend-casting is the e-version equivalent of “word of mouth” advertising! So important is friend-casting on Facebook that it is considered the premier way to achieve great social media optimization.

Consider this: According to web measurement firm Compete Inc., for the first time ever Facebook directs more traffic to major websites (on caliber with yahoo and msn) than Google. More traffic than Google! I’ll let that sink in…and for other types of websites, Facebook is among the top sources for directing traffic, with Google still being in the lead. Google is still king – no question about it – but ignore Facebook at your own peril. In the same vein, Search Engine Optimization is definitely still important, but Social Media Optimization is too effective to disregard.

Furthermore, a large portion of a person’s web session is dedicated to their destination, with only a small amount of time actually dedicated to the search (statistically speaking – which may or may not be true for you). The amount of time people spend on Facebook has grown too, which effectively means more people are spending more time on the internet with Facebook as their destination.

From an internet marketing point of view, the immediate implications for this development is to start advertising on Facebook in order to reach a wider demographic and drive traffic to your business. For smaller-scale enterprises, this could mean simply sharing links in your status updates or posting the occasional note. It can also mean utilizing a mix of features, such as advertising on facebook, starting a group or a fanpage (ahem…have you joined ours yet?), linking your notes to your blog, linking your twitter and facebook accounts, updating your status with information relevant to your business, and the list goes on!

Remember my friend that told me about the wall stickers I mentioned a few paragraphs above? Well, she is woefully ignorant about affiliate marketing – but you’re not! To toe the FTC line you would have to mention you are an affiliate near the link, but you can absolutely tout your affiliate website or product on facebook via status updates, a note, etc. Your friends will see it on their Facebook feed and by the sheer virtue of being friends on facebook your suggestions will resonate with them and be influential, which could translate into increased traffic and sales!

Social Media Optimization, primarily through Facebook, is one of the new internet marketing 2.0 strategies (“interwebz” marketing if you REALLY want to be 2.0 about it). It’s a constantly evolving field, but if recent developments are any indication, Social Media Optimization will be a vital component of internet marketing for a long time to come.

For some internet marketers, acquiring massive amounts of data is a necessary step to launching their next great product or idea. The acquisition and organization of this data can be a very time-consuming undertaking, so time-saving shortcuts are always appreciated. In Google Labs a new development called Google Fusion Tables can be used to expedite the data-sorting process.

Google Fusion Tables takes data stored in the cloud and manages it while focusing on its collaborative aspects such as data integration from multiple sources. Fusion Tables also allows groups to discuss the data, visualize the data, edit the data, and even publish the data in an easy way.

Most data systems are based on SQL queries, but Fusion Table is not. For those that don’t know SQL, this new Fusion table is unbelievably convenient. You upload your data using the Fusion Table into the great cloud and then you have the option of either keeping your data private, sharing the data with your collaborators, or making your data public for world consumption. Should you find yourself working with sensitive data, you can choose to filter or hide data from your team or you can let your collaborators have full access to the data.

When you or your collaborators edit the data it will be updated automatically so that everyone remains on the same page. You can even discuss data and Google Fusion can keep save these conversations so that the progression of the data is documented.

Google Fusion Conversation

If you need to export the data and its correlating sets, you can export it from the cloud into a basic CSV file.

Google Fusion Tables is best suited for combining data from multiple sources because it utilizes refined forms of join capabilities.

Fusion Tables - Multiple Sources

 There are many tools to filter and aggregate your data in a dynamic way. For instance, you can arrange it to show on Google Maps or other kinds Google Visualization API.

Google Fusion Labs - Visualization Possibility

This is a free tool, but it is still in its beginning stages so expect inevitable changes. In order to utilize Google Fusion Tables, all you need is a Google/Gmail account. It is still in the Labs phase so feel free to experiment with it and give Google your feedback about this new feature.

Google is offering a brand new feature in their Google Labs called Google Transliteration Feature.

It is an interesting feature and potentially useful to expand your target audience. For instance, the current population in the world is roughly 6,964,912,614 people (and 3 people are born every second, so the above number is already antiquated, but it will have to do!) and out of these almost 7 billion people 330 million speak English as their native language and 150 million people speak it at high proficiency as a second language. That means a total of 480 million people speak English at a very fluent level, which is a lot of people and could keep you busy indefinitely. However, this also means there are 6,484,912,614 people in the world who DON’T speak English at all or only speak it on a low proficiency level (once again, these are approximations, but they illustrate the point). Based off these calculations, a whopping 93% of the entire world’s population does not speak English at a fluent level, if at all.  That is a HUGE market and to even tap into a sliver of it could increase your profits, and the Transliteration Feature is one way to help reach out to those who are not completely fluent in English.

Now to explain the difference between Transliteration and Translation, for these two are different. A translation means identifying the corresponding word(s) in one language to their meaningful equivalent in another language, such as “water” in English corresponds to “agua” in Spanish or how the French word “oui” corresponds to the English word “yes”.  A transliteration means converting word(s) in one language to word(s) in another language by means of their close approximation in sound; this is usually done when there are no equivalencies in another language. For example, the name “Steve” doesn’t have a workable equivalence in Mandarin Chinese, nor does “Chicago” in Russian or other Slavic languages. In these cases, transliteration would be used to make “Steve” and “Chicago” more intuitive and easier to pronounce in Mandarin Chinese or Russian (or whatever language you are working with). Names, places, brand names, and newer words (twitter, blog, etc.) are usually transliterated. However, any word can be transliterated, with varying success as to whether or not the non-English audience will understand the messages you are trying to convey.

When you go to the Google Transliteration Feature you will see a screen that looks like this:

Google Transliteration Feature

Notice how in the gray bar you are given instructions on how to work Google Transliteration: “Type a word in English and press SPACE to transliterate.”

You are given a list of options as to what language you want to transliterate into. In addition to English, there are 13 languages to choose from: Arabic, Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Nepali, Persian, Punjabi, Tamil, Telugu, and Urdu. These are languages focused in the most populated regions in the world – South Asia namely, but also Central Asia and the Middle East. For my examples, I will transliterate into Hindi, since that is the language I am most proficient and thus I can check most easily (although I am less proficient in Gujarati, Punjabi, and Bengali, I can still check to ensure the results are correct).

Select Your Language:

Language Collection in Google Transliteration

Once selected, type in your English word you want transliterated – mine will be “Labrador”. Hit the SPACE button to have it translated into your language of choice.

Transliteration - Hindi and English

As you can see, “Labrador” went from English into Hindi and EVEN into Devanagari Script (which is the script Hindi is written in) – awesome!

I added the English text beneath it to demonstrate that the word is transliterated correctly – if you can’t read Devanagari script / Hindi, it does indeed spell “L-A-B-R-A-D-O-R”. If you wish to add English text and NOT have it transliterated into another language, type the word and then press “Ctrl + G” . It will not transliterate your word. If you want to reactivate the transliteration, press “Ctrl + G” again.

Now lets pretend that a business wants to transliterate their brand name – this would be one of the chief reasons to use this tool. For our example, we will transliterate “Micro Niche Finder” from English into Hindi!

Transliteration Proof

So this still reads and would be pronounced as “Micro Niche Finder”, even though it is literally spelled “Micro Niche PHinder”. The “Ph” sound is the closest sound possible to the “f” sound, so it is used. This is transliteration at its finest! Explore the Google Transliteration feature – you never know when you will have to transliterate your name, business, or brand name into another language!

If you are ever curious about translating languages, you may want to try the Google Translate Feature. You type in text, a webpage URL, or upload a document for Google to translate. This feature works really well especially for being a free feature. A note of caution, though: it’s not always perfect, so a little bit of research and/or cultural understanding can go a long way.

Let’s run a few examples so we can see how the Google Translate feature works.

For the first example, I am going to translate the word “winter” from English into French.

Google Translate Feature Example

This is a mostly correct translation. The word for “winter” in French is indeed “hiver”, but one would never say “hiver” without an article (ex: les, le, etc.). The correct way to translate this word would be “l’hiver” which is:

l’(the article) + hiver(word for winter) = l’hiver. So although Google was close, it made a grammatical error by leaving out the article. On the plus side, most french speaking people would know what you are trying to say although it would be obvious that you are not a native speaker. If you were to reverse the process and translate “l’hiver” from French into English, you would see that it translates into “winter” perfectly.

If you notice beneath the space for the translated word there is headline that says “Dictionary – View detailed dictionary”.

View Detailed Dictionary

If you click to see the detailed dictionary, more information about the word arises such as synonyms, web definitions, related languages, and more:

Detailed Dictionary Features

This is a handy feature, so be sure to explore it regardless of what words and languages you are translating.

Now for the next example we shall examine how Google Translate Feature addresses issues involving formal tenses.

In many countries, there are two types of verbal protocols: the informal and the formal. The informal is what a person would use to address to someone they are either friendly are familiar with, or are of the same age. The formal is sometimes used when a person is speaking to someone of higher superiority, age, or rank. The formal denotes a tone of respect that the informal does not.

For example, in the Spanish language there is the informal and formal way to address a group of people. The formal conjugation, called the vosotros, would be used if a person is talking to a group of people of higher superiority. The vosotros is not as widely used as it used to be in most spanish speaking countries, although it is still used in Spain.

In this scenario, let’s pretend we want to ask a group of people who have higher superiority or seniority how they are doing. Google Translate has trouble detecting the subtleness of the formal vosotros, so they best way to enter this would be:

Formal Conjugations

This, as far as we have been able to test, is the closest form of vosotros we could find. By adding “sirs” we acknowledged that the group of people that were being addressed had superiority. It’s not perfect but it does translate very well and is close enough to the vosotros to basically become a non-issue (except to the language purists).

For French, which also has the informal and formal, we noticed that if you want formal sentences, type in what you wish to have translated but then put (formal) in parenthesis. For french, the vouz/votre form (which is the formal form) will come into play.

For instance, here is the sentence “what is your name” that I want translated into French. However, I want it to be formal:

Formal Form in French

As you can see, the “votre” is the French way of designating “you” formally. Obviously, disregard (formelle), because that literally means “formal”. You want your sentence to translate as ”what is your name/Quel est votre nom” not “what is your name(formal)/Quel est votre nom (formelle). 

If you don’t enter (formal), Google Translate Feature defaults to the informal:

French Informal Translation

As you can see, I wanted the exact same sentence translate, but without adding (formal) to my sentence I now have the translation for the informal “you” conjugation, which creates a completely different sentence. 

For longer sentences, the Google Translate feature works rather well. It’s not perfect, but it’s really close. Nothing beats being a native speaker of a language but this tool will get your message across to people of other languages well enough.

It’s also useful to check the the translated features on the side:

Other Google Translate Features

These enable you to get translations with a single click by adding buttons to your browser’s toolbar. Then whenever you want to translate a webpage you’re viewing, just click the button. You can translate any part of the page by selecting that part before you click, and it’s pretty accurate. Once Again, all of these features are worth exploring once you have your translation.

It might not be 100% correct all the time, but it’s better than most costly translating software AND it’s free! Have fun exploring this translating feature - in the highly globalized e-world, you never know when you are going to need it!

Micro Niche Finder offers a Measure of Backlinks (MOB henceforth) feature that is extremely useful for internet marketers trying to determine a niche or market’s viability.

The MOB feature gives the estimated number of backlinks required to land on the first page of Google search results. Google LOVES backlinks, but they have become more discerning about the backlinks they deem acceptable or worthy in recent algorithms. To understand how backlinks currently work in Google, it’s important to understand what happened in the past so that you DON’T try a method that has been proven not to work. If you have been in the internet marketing business for a while, you probably already know a lot of what I am about to say; but for people new to internet marketing, this information should help not only explain backlinks but also put backlinks into context.

In the past, a person could join a “Link Farm” and accept and give out their links to just about anyone else in that Link Farm community (and this membership cost money, of course). A person who had a website about organic dog food could have links pointing to a travel website in Fiji, and the person that owned the Fiji travel website would have a link pointing back to the organic dog food website. These two topics are completely unrelated, but Link Farms encouraged “reciprocal linking” – the practice of two parties linking to each others websites, regardless of content. The result was reciprocal linking on such a massive scale that basically Google had to change how it calculated backlinks.

From Google’s perspective, backlinks should give clues about the content and pertinence of a related website; for example, an organic dog food website could have a backlink coming from a website about organic cat food. This demonstrates that there is an underlying related content – organic pet food. This link therefore adds value and displays that the website is important to queries related to this niche. But when websites have links pointing to them from a billion unrelated websites, the backlinks don’t add value to any website and give no clue to the content and pertinence of any website. Google despises websites that have backlinks coming at them from link farms. If you want your website to rank highly, stay away from reciprocal links farms. Google wants a website to have quality backlinks, not a large quantity of backlinks (although a quantity of quality backlinks is the ideal to strive for).

Quality Backlinks…so important! If an authority website has a link pointing to your website that makes for an excellent and high quality backlink. Examples of authority websites include ezinearticles.com, amazon.com, nextag.com, squidoo.com, wikipedia and various other encyclopedic and shopping websites, etc. There’s many more authority websites than the ones listed above so don’t feel confined. Authority sites tend to be big, old sites because Google loves old sites (they feel like these websites are in it for the long haul) and they love big sites because of all the worthy backlinks they provide. If you can get a link from these websites pointing straight to your website, you will climb up the rankings.

Here is an example of how to get a quality backlink that Google will love: if your niche is “Color Changing Shower Heads”, write a good article about showers or shower technology (anything to that effect, try to keep it related to your keywords) on ezinearticles.com. Make sure your keyword(s) (Color Changing Shower Heads) is the title of your article. Once Ezine publishes it, you will have a high-ranked authority website pointing links right at you! These are excellent backlinks, and as an added bonus if you include the link to your website in the author bio box, you will see increased traffic to your website.

Now that you understand the concepts behind backlinks, let’s discuss the actual MOB feature.

To see your MOB feature, you must first click on your “Exact Phrase Count”. If you don’t click on the Exact Phrase Count first, your MOB column will appear blank. Once you click on the Exact Phrase Count, you will see “Get MOB” appear in the MOB column – but before clicking on MOB, click on SOC. The SOC and MOB features sort of cross check each other so it’s good to look at both.

Measure of Backlinks (MOB) - Order in which to check the features

Once you have found a niche that has suitable Exact Phrase Counts and SOC (for this example, the phrase I’m investigating is ‘Basco Shower Doors’), click on your “Get MOB”. A number will appear in the category.

MOB

This number is NOT the number of backlinks there are for this term. However, it is the median number. Click on the number and a small screen will appear:
 

MOB Analysis

You will see some of the links are highlighted – these are the figures we are using to find the median. Obviously, if the MOB feature shows a low number for the median, the less backlinks you will need to get on the first page of Google. If your median amount of links is high (ex: 200) you are going to have to put in a considerable amount of work to get enough backlinks to get on the front page. It’s not impossible to do but it can be difficult.

These are the top ten websites (and their corresponding backlinks) on Google for your keyword. You can explore these links listed under the “Link” column by clicking on them. A new window will open and you will automatically be directed to the website you clicked.

If you click on the number listed under the “Backlinks column” a new window will open and you will see the backlinks that corresponding website has. This is an excellent way to scope the competition and find new avenues for you to try and get backlinks from.

You can also click on the “Click Here to see the Google Results” text on the bottom of your screen – a new window will automatically open and you will literally see the exact search results page in Google. Once again, it’s just another way to see how your competitors are getting ranked so highly. Analyze what your competition is doing, and then do it better than them. Use backlinks and the MOB feature to conquer the competition and get those high rankings on Google!

If you are not already familiar with Google Labs, may we suggest that you visit the Google Labs website and get acquainted with it.

This website is basically the experimental stage of potential Google applications and features. Google develops a potential application, puts it on Google Labs, allows anyone to explore the potential features, and after considering user feedback eventually decides if it will graduate to becoming a full-fledged member of the Google features family or if it will cease to utilize the application. Anyone can explore Google Labs and it gives users an interesting peek into the psyche and direction of Google.

Since Micro Niche Finder relies on Google (and this is because most people in the world rely on Google for their search queries), we take interest in Google’s experiments.

One of Google’s newest labs, called Google Script Converter, is an interesting experiment especially if your business is either based in India or serves a large Indian population. Most e-business are open to anyone in the world (such is the beauty of the internet), but sometimes keywords or products are country-specific. If your keywords or product is specific to India, this application may extremely useful to you. If your keywords or product are available to anyone in the world, consider this: India is the second most populated country in the world (after China, and India is slated to surpass China’s population in the near future), it is the world’s largest democracy, it has a booming middle class and thriving capitalist economy, and a large portion of the population is technologically savvy. In short, India is a large potential market and you might want to make conscious efforts to target this demographic.

You see, I mention India because as of right now Google Script Converter only converts the script of languages found on the Indian Subcontinent. If this script converter is successful, it may very well extend to other scripts and convert those as well (such as Arabic, Kanji, Urdu, Cyrillic, etc.). However, at this particular time only Indian scripts are available to change.

If you go to the Google Script Converter, you will see a screen that looks like this:

Google Script Converter

In the text box, you can type in words or even a website in your original language(for this example, we will be typing in English since we are based in America). In this example, I will type “Hello”.

Google Script Converter Text Box

Now you will notice a drop box with the words “Convert to” on the left and a “convert button” to the right of it. This drop box contains several scripts/languages: Bengali, Gujarati, Hindi, Kannada, Tamil, Malayalam, Telgu, Marathi, Nepali, and English (fun fact: there are more English speaking people in India than there are in America, England, New Zealand, or Australia). Hindi, Marathi, and Nepali all use the same script called Devanagari, so these three languages all use the same style of writing.

Pick the script you wish to convert to (in this example, I will select Hindi):

Language/Script Converter

You will now see the text or website you entered into the textbox has changed into your new script!

New Script - In this example, Hindi (Devanagari)

This is the Hindi (Devanagari) script for the word “Hello”.

English to Hindi (Devanagari) Script Conversion

Now as you can see, this Google Script Converter merely changed the English “hello” into the Hindi (Devanagari) Script for “hello” – it DID NOT translate it (In Hindi, the translation of “Hello” would be “Namaste”). Translation is a totally different process – this Google feature just converts the script!

Having just the script converted is handy if you have a good verbal comprehension of a different language but are not proficient enough to read the language. By converting the script, you can now read the words in your preferred script and if you are familiar with the language you’ll know what the text or website says! If you do not know the language, you can take this converted script and use internet translation websites or software to translate it into your language of choice. Some websites offer translating service for free, others for a nominal fee. A word of caution: sometimes the “translation” from free websites isn’t quite perfect so it’s worth double or cross-checking the final translation!

There is an interesting feature being tested in Google Labs right now called “Google Squared”. For the moment it is an experiment, but one day it may “graduate” and become a full fledged feature on Google.

After exploring this feature, one advantage we see is that it helps users research topics and generate content very easily.

For example: Let’s say I am an affiliate of some company that supplies products for twin babies, and I want to write original content (which Google appreciates and thus ranks higher!) for my niche. The problem is I know only a little bit about twins, but not enough to write plenty of unique articles about. Research is clearly necessary to writing high quality articles, and Google Squared makes this a quick process.

Click on the text to find Google Squared . For my example, I typed “expecting twins” in the search box and then hit the button that says “square it”.  I chose these keywords because I suspect, although I don’t know for certain just yet, that there is more than enough information to write about when it comes to expecting twins.

Google Squared my results as such:

Google Squared - Expecting Twins example

I now have several channels to pursue in my quest for more knowledge: I could research about important food to eat during pregnancies with twins, delivery classes insights, how to know if multiples are on the way, risks associated with twins, etc. Right away I have many (this is only a snapshot – there are more) avenues to read and research so that when I write my unique articles they can eventually  dominate the rankings.