Local Search Count and Global Search Count

When you search for a niche using Micro Niche Finder, you will notice that there are two features called Local Search Count and Global Search Count.

Local Search Count and Global Search Count

These two features, although similar in name, actually display totally different values that can help determine the success of your potential niche by taking into account its local search amounts and its global search amounts.

The Local Search Count is the approximate number of search queries that match your keyword/potential niche. It’s called local because it focuses on traffic based from your country – the default Google Server settings are for America, so if you do not change these settings Local Search Count will display traffic coming from America. If you have changed your Google Server settings to a different country, such as Sweden for example, your Local Search Count will be pertaining to Sweden (or whatever country your Google Server is set to). Local Search Count compiles search data performed in the most recent month. Sometimes you may see “Not Enough Data” – this means the Search Count is so low it simply doesn’t register. Ideally, you want high Local Search Counts, so any keyword that returns “not enough data” may not be the easiest keyword to generate money from.

Unlike the Local Search Count which only shows figures for the most recent month, the Global Search Count displays the average monthly search data from a recent 12 month period. Obviously, people in different countries (using different servers) will search for different things and keywords – some keywords transcend state boundaries and are popular the world over while other keywords are very country-specific. Since Global Search Count is averaging from a much bigger pool of information, it explains why Global Search figures can be much higher, lower, or about the same as your Local Search results.

For example, look at the difference between Local Search Count and Global Search Count for the keyword “Electric Scooter”:

Local Search Count vs. Global Search Count Results

As you can see, less people search for this term in America (which is the default Google Server, by the way) than people using other international servers worldwide. The Global Search Count is higher, therefore telling me that it is a popular term beyond America. It is safe to deduct that if I were to successfully make a profit from this keyword, it would not come as a surprise if a portion of my sales came from outside the USA because this keyword is popular throughout the world.

The Global Search Count gathers its information from search traffic from all countries – not just your local country and default Google Server. However, if there isn’t a lot of data you may see “Not Enough Data” appear and you may want to reconsider pursuing this keyword.