If you read this blog regularly you should be aware that SMO (Social Media Optimization) is becoming as important as SEO (Search Engine Optimization). The reasons for this change and the evidence that supports this assertion is so voluminous that a thesis paper could certainly be written about it; without going off on a tangent, let’s just make a base statement that people are increasingly using SMO to find their information and artful maneuvering of the Social Media landscape can potentially generate massive traffic to your website. Even though SEO is still king, there isn’t a good reason to NOT pursue SMO to your advantage.
In a perfect world, one way an internet marketer can make their presence known on the vast social media landscape is by picking cohesive usernames across all possible channels. For example, if your product or brand was called “Organic Shampoo” you would want your domain to be “organicshampoo.com” for SEO purposes but “OrganicShampoo” or “Organic_Shampoo” for SMO purposes.
It can be a hassle to look up each social media outlet to see if your desired username is available or not. Luckily, there is a great website we found called Namechk that quickly searches for available usernames across a wide swath of social media websites, including but not limited to: Facebook, twitter, wordpress, blogger, youtube, stumbleupon, reddit, eHow, wikipedia, and badoo (to name a few).
Simply go to Namechk’s website and type in the potential username in the search box. Within seconds Namechk will display if that username is available on each particular website:
In practically no time at all you will know if that username is feasible to create a unified brand image across social media websites!
Having a unified name across all Social Media is ideal, but sometimes it is not possible. In fact, we are great examples of how sometimes a consistent username strategy is not feasible but yet SMO can still work to your advantage. Our main product is called “Micro Niche Finder” yet our twitter name is @micronichetool because Micro Niche Finder exceeds their character requirements (usernames can only be 15 characters long) and this blog is “micronicheblog.com” because “micronichefinder.com” is our company website and “micronichefinderblog.com” is an affiliate website that was already taken before our blog was up and running.
If you were to find yourself in a situation like us, fret not, all you have to do is make sure that people are aware of your other social media presences – include the info at the end of your emails, on the side of your blog, etc. If you keep your visitors and clients informed and constantly refer to your other social media avenues, your SMO will fall into place and work well for you.
We are not affiliated with Namechk in any capacity, we just thought their services were interesting and useful. If you know of any other websites that can search for usernames across social media websites, please share and let us know! 
