Thought Provoking Article: An SEO Playbook For 2012

Can you believe it’s almost the end of 2011?

Where has the time gone?!?

There’s an interesting article on Search Engine Land that I encourage you to go read . It’s about making an SEO playbook for 2012. The basic premise is that the new SEO is about creating and reciprocating because the web is too big and unwieldy to try and dominate a large swath of it.

The author discusses several important aspects of SEO, but one of the main arguments set forth in this article is that it’s better to be a dynamic part of a targeted community in order to conquer your niche.

What do you think about this article? Do you think his advice is sound or too general to work for everyone? Have you started (or finished) your 2012 game-plan yet? Is there any advice you would add to this article?

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